About Arternal.Gallery

Arternal is a grassroots movement and online platform created by an artist for artists. Arternal (and her sister sites) are designed specifically to promote, exhibit, and sell local works of art at an international level. With no intentions to be a collective or replace nor compete with existing collectives, galleries, labels, or artistic intuitions, on the contrary, Arternal exists to be a lasting resource for artists, galleries, and art lovers alike. We do not utilize any proprietary techniques or tools. All marketing techniques we employ are well within the grasp of the average independent artist, given the knowledge and experience.

Because the average independent artist doesn’t have the knowledge, experience, time or palette for online marketing, search engine optimization, multi-platform social media marketing, youtube optimization, screen printing, direct-to-garment printing, long-tail keyword research, retargeting, social bookmarking, backlinking, autoresponder list building, or graphic design, we exist to be that modern marketing and merchandising supplement. In addition, we freely share our knowledge with our artists in order to make them more self-sufficient successful artists. Why? The Belief Arternal is driven by this belief: if the artist is given the freedom to create without fear or consideration of the consumer or the profits, she or he can spend more time creating truer and greater works. Because the artist is allowed to be more honest and explore their craft in this way, the work will resonate more deeply with the audience. This, in turn, leads the audience to demand to make not only that work a part of their lives but also raises the value of all art in the eyes of the consumer. This benefits the artistic community as whole as community leaders, outside of the pay-to-paint exhibitions, will no longer have to resort to gimmicks to trick people into choosing to see art. So basically, if we sell artworks on the artist’s behalf to become a passive income for them then they will be empowered to create better works, better works equals more sells for everyone.
The Belief
Arternal is driven by this belief: if the artist is given the freedom to create without fear or consideration of the consumer or the profits, she or he can spend more time creating truer and greater works. Because the artist is allowed to be more honest and explore their craft in this way, the work will resonate more deeply with the audience. This, in turn, leads the audience to demand to make not only that work a part of their lives but also raises the value of all art in the eyes of the consumer. This benefits the artistic community as whole as community leaders, outside of the pay-to-paint exhibitions, will no longer have to resort to gimmicks to trick people into choosing to see art. So basically, if we sell artworks on the artist’s behalf to become a passive income for them then they will be empowered to create better works, better works equals more sells for everyone.

VITA BREVIS, ARS AETERNUM

If you have any questions, please email us at [email protected] or contact us here.